Caribbean coastline at Playa del Carmen, Quintana Roo

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Playa Realtors · Riviera Maya, Mexico

List with us.

Sell your Mexico property like a U.S. transaction.

You own property in another country, in another language, under another tax code. We remove all three problems. A CPA broker prices the sale around your net proceeds, a licensed REALTOR® puts it in front of American buyers on realtor.com, and one team stays with you from valuation to title transfer.

20+
Years in this market
80+
Portals, realtor.com included
150M+
Buyers reached
0
Upfront cost to list

01Why sellers choose us

Six reasons owners
list with Playa Realtors

Most agents in the Riviera Maya can post your property online. Very few can tell you what you will actually keep after the notary and the SAT are done. That is where this brokerage starts.

01
Your tax exit is planned first
Before the listing goes live we model your capital gains exposure. An owner who knows their tax position prices with confidence instead of padding the number, and a confident price is the one that sells.
02
Notary and closing costs controlled
We work with notaries we know, ask for quotes, and show you the options side by side. You see what is fixed by Mexican law and what is negotiable before you sign anything.
03
Real closings, not automated estimates
Playacar, Aldea Zamá, Puerto Aventuras, Puerto Morelos, Bacalar. Two decades of closed transactions in each micro zone, so the comparables behind your price are ones we lived through.
04
You are represented to the deed
We do not hand your file to a lawyer and go quiet. We coordinate the buyer, the escrow agent, the notary and your U.S. advisors until the deed is signed and registered.
05
American buyers see it first
As a NAR REALTOR® member your property is published on realtor.com and 80+ international portals across 35+ countries, in front of 150M+ potential buyers generating 4M+ visits a month.
06
A price built on your net, not a guess
Market comparables, absorption rate and your fiscal outcome in one model. You know what lands in your account before the sign goes up, in USD and in pesos.

Karina D. Sayed, CPA, President and Broker of Playa Realtors

02Your broker

A CPA on your side
of the table

“The market does not lie. But without a tax plan, sellers leave money on the table every single time.”
Karina D. Sayed, CPA
President · Broker · Owner, Playa Realtors Corp.
Certified Public Accountant, Universidad de Buenos Aires
25+ years in financial services, real estate and international business
Founded Playa Realtors in 2008 in Playa del Carmen
NAR REALTOR® member, ID 61235866, active 2025
Board of Directors, AMPI Playa del Carmen, and member AMPI Cancún
First-generation licensed agent in Quintana Roo
Contributor to Haute Residences, international luxury platform
Service in English, Español, Français, Deutsch, Italiano

National Association of REALTORS AMPI Mexico Verify SEDETUS profile Haute Residences

Meet the team

03The process

Five steps from
valuation to keys

Selling in Quintana Roo follows a clear legal path. You will know which step you are on at all times, and what we need from you next.

  1. Step 1
    Valuation and strategy
    Market analysis plus tax projection, before anything is published.
  2. Step 2
    Launch
    Professional photography and video, property website, syndication to 80+ portals.
  3. Step 3
    Offer and negotiation
    Buyer qualification, written offers, negotiation handled on your behalf.
  4. Step 4
    Escrow and diligence
    Funds in escrow, notary coordination, document control end to end.
  5. Step 5
    Closing and title
    Deed executed with notarial oversight and full fiscal compliance.
Playacar golf course and Caribbean shoreline
30to60
days from accepted offer
to signed deed
0
upfront cost to list.
Photo, video and portals at our cost
One team from valuation to title transfer. No handoffs, no silence.

04Global reach

Your listing where
buyers already look

The buyer for a Riviera Maya property is usually not in the Riviera Maya. Most are searching from Dallas, Denver, Toronto, Madrid or Berlin. Your listing is published to all of those markets on the same day.

Featured on
realtor.com®

The search platform most American buyers open first, and the one they trust when the property is abroad. Your listing appears there because your broker is a licensed NAR REALTOR® member, not through a third party reseller.

Official NAR REALTOR® member listing

150M+
Potential buyers reached
80+
International portals
35+
Countries reached
4M+
Monthly visits

Also published on Rightmove, Idealista, SeLoger, Immowelt, Immobiliare.it, JamesEdition, Mansion Global and 55 more international portals, simultaneously from day one. Monthly reports show exactly which countries and platforms are generating views and inquiries on your property.

See our full marketing

05Marketing

Eighty eight percent of buyers start online.
So do we.

Photography, drone and video at our cost, a dedicated website for your property, 80+ portals, social campaigns in four markets and monthly reporting. Thirteen categories, one page.

See our full marketing





13marketing categories
for every exclusive listing


Explore our marketing →

Visual production
Photography, drone, video, virtual tour
Buyers rank photography as the single most important part of a listing. Every exclusive gets professional stills, aerials and a walkthrough at our cost.
Own website
A dedicated site for your property
Full detail, gallery, map and inquiry form on a page you can send to anyone, with performance you can see.
Editorial
Haute Residences coverage
Our broker contributes to Haute Residences. Exceptional properties qualify for editorial placement in front of high net worth readers.
Database
Matched to buyers we already know
Your listing is checked against our active buyer file the day we sign. Some of them have been waiting for a property like yours.
Social
Promoted across every channel
Dedicated posts, stories and targeted campaigns aimed at buyers in the United States, Canada, Europe and Latin America.
Reporting
Numbers, not reassurance
Traffic by portal and country, inquiry counts, showing feedback. If something is not working we change it and tell you why.

06Questions

What owners ask us first

What does it cost to list with you?

Nothing upfront. Commission is agreed in writing before we publish and is paid at closing out of the sale proceeds. Photography, video, the property website and portal distribution are at our cost.

Do I need to be in Mexico to sell?

No. Most of our sellers live in the United States or Canada. Documents are handled digitally and, if you cannot travel for the signing, we coordinate a power of attorney so the deed can be executed without you.

How much tax will I pay on the sale?

It is a tricky question, and anyone who gives you a number on the spot is guessing. The notary calculates and withholds the tax (ISR) at closing, and the amount depends on several things at once: whether you are a Mexican tax resident or a foreign resident, how the title is held and what your deed says you paid, how long you have owned the property, the official invoices (CFDI) you kept for the purchase, closing costs and improvements, and even the peso-dollar exchange rate on the day you bought, because the whole calculation runs in pesos. A foreign resident pays either 25 percent of the gross price or 35 percent of the net gain, and the net route only works if the file is prepared for it. A Mexican tax resident selling a primary home can exempt up to 700,000 UDIS of gain once every three years, with proof of residence. Your purchase price is adjusted for inflation, documented improvements reduce the gain, and maintenance does not count. The same property can owe very different amounts depending on how the sale is set up. That is why we build your tax strategy first, with a CPA broker, and put your number in writing before the listing goes live.

How long does a sale usually take?

A correctly priced property normally finds a qualified buyer within one season. From accepted offer to signed deed, expect 30 to 60 days while escrow, the certificate of no liens and the notary file are completed.

07Go deeper

The full seller’s guide

The detail behind this page: what to expect, the tax work, the documents, how we keep you informed and the team behind your listing.

Ready when you are

Find out what your
property is worth

A written valuation, a net proceeds estimate and an honest read on today’s market. No obligation, no pressure, and nothing to pay. If listing is not the right move this season, we will tell you that too.

Office
Calle 34 between 10 and 20 Av.
Local 3, Col. Centro
Playa del Carmen, Q.R. 77710
WhatsApp, Mexico

+52 984 186 5453

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Quintana Roo - Mexico

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