Our Marketing
Selling in the Riviera Maya means reaching a buyer who is usually somewhere else: Dallas, Toronto, Montreal, Madrid or Mexico City. Our marketing is built for that buyer, in their language and on the platforms they already use. Explore the 13 categories below to see exactly what we do for your listing.
Ready to sell?
Start with a free valuation and a projection of what you will actually keep after taxes and closing costs, in USD and in pesos.
Preparation
The work that happens before your listing goes live.
A listing that launches at the right price, with the paperwork in order, sells faster and with fewer surprises. That is why preparation starts with numbers, not photos.
- Market valuation with real closed comparables from your micro zone
- Tax projection by a CPA broker, so you know your net before you list
- Review of deed, liens certificate, predial and HOA receipts
- Improvement invoices (facturas) organized to reduce capital gains
- Advice on small fixes and presentation before photography
Presentation
Photography, drone, video and virtual tours.
Buyers rank photography as the most important part of a listing, and most of them will see your property on a phone long before they visit. Every exclusive listing is produced at our cost.
- Professional stills, inside and out
- Drone aerials that show the beach, golf course or jungle around you
- Walkthrough video
- 360° virtual tour that buyers abroad can walk at any hour
- A dedicated property page on playarealtors.co you can send to anyone
Social media
Your property in front of an audience that already follows us.
Our Instagram community of 171K followers is made of people who are already dreaming about the Riviera Maya. We publish in English, Spanish and French, so each audience hears about your property in its own language.
- Dedicated posts, reels and stories for your listing
- Targeted campaigns aimed at buyers in the United States, Canada, Europe and Latin America
- Video on our YouTube channel for selected properties
- Every inquiry routed straight to our team
Email database
Matched to buyers we already know.
The best buyer for your home may already be in our database. The day we sign your listing, we check it against every active buyer looking for that area, size and budget.
- Direct matching with active buyers on file
- Featured placement in our weekly newsletter
- Personal follow-up by phone and WhatsApp with qualified buyers
- Referral network of brokers in North America and Europe
Digital
A website built to rank and to convert.
playarealtors.co publishes city guides, buyer guides and market reports in English, Spanish and French. That content brings buyers in from Google and from AI search, and your listing is where they land.
- Full listing page with gallery, map, video and inquiry form
- Search campaigns on Google aimed at international buyers
- Price shown in USD and MXN so foreign buyers compare easily
- Every lead tracked in our CRM, so nobody falls through the cracks
Local exposure
Two offices and twenty years of relationships.
From our offices in Playa del Carmen (North Area) and Tulum (South Area), we work with the local broker community every day. A well priced listing shared with the right colleagues brings more qualified buyers to your door.
- Shared with trusted local brokers through our AMPI network
- Showings coordinated by our team, including when you are not in Mexico
- Feedback after every showing
- Coverage across 14 destinations, from Cancún to Bacalar
Global exposure
Your listing where international buyers already search.
As a NAR REALTOR® member, our broker publishes your property on realtor.com, the platform American buyers open first. On the same day it is syndicated to more than 80 international portals.
Monthly reports show which countries and platforms are generating views and inquiries on your property.
Print and editorial
Stories that put your property in context.
Our broker contributes to Haute Residences, the international luxury platform. Exceptional properties qualify for editorial placement in front of high net worth readers.
- Editorial features for qualifying luxury listings
- Market reports and guides that reference your area
Transaction management
From the first offer to the notary’s signature.
Marketing brings the offer. Management is what turns it into a closing. We qualify buyers before you spend time on them and negotiate on your behalf.
- Every offer in writing, explained in plain English, with our recommendation
- Buyer qualification and proof of funds
- Escrow, notary and document control end to end
- Powers of attorney and translations if you cannot travel
Closing and beyond
We stay with you after the deed is signed.
A sale is not finished at the signing table. We make sure the deed is registered, the funds arrive and your accountant at home has what they need.
- Coordination with your U.S. or Canadian CPA
- Documents ready for your home country tax return
- Help with your next purchase, here or anywhere in Quintana Roo
Our numbers
Twenty years of results in the Riviera Maya.
Playa Realtors was founded in Playa del Carmen in 2008. Our clients come from the United States, Canada, Europe and Mexico, and we serve them in English, Spanish, French and German.
Press
Media coverage that adds exposure to your sale.
Our work and our broker have been featured in The Real Deal, Revista Quién, Miami Weekly and Elite Luxury News, among others. That visibility brings additional attention to the properties we represent.
Industry recognition
Licensed, accountable and recognized by our peers.
Every sale we handle is backed by a licensed agency and a broker accountable to the profession and to the authorities.
- Licensed real estate agency in Quintana Roo, registered with SEDETUS
- Broker Karina D. Sayed is a CPA and a NAR REALTOR® member
- Board member, AMPI Playa del Carmen, and member of AMPI Cancún
- Brokerage agreement registered with PROFECO
- Haute Real Estate Network, Top Realtor 2026
