CPA|Broker|Owner and CEO
Karina D. Sayed is the founder, owner and broker of Playa Realtors, a boutique real estate brokerage she opened in Playa del Carmen in 2008. She has lived in the Riviera Maya since 2001 and has spent twenty years helping international buyers and sellers make sound decisions in Cancún, Playa del Carmen, Tulum and across Quintana Roo.
A broker who sits on your side of the table
Many agencies in the Riviera Maya earn most of their income from developers. Karina built Playa Realtors on a different model: when a client hires us to buy, we represent the buyer, never the developer. That independence lets her say what a buyer needs to hear: when a price is out of line with the market, when a building has problems, or when the right move is to wait.
The brokerage also represents owners who want to sell, with the same transparency. See how on our Buy with us and Sell with us pages.
Numbers first, then the view
Before real estate, Karina qualified as a Certified Public Accountant (CPA) at the University of Buenos Aires. That background shapes how she works. She reads every purchase through its numbers and its paperwork: the real market value, closing costs of 7 to 10% of the purchase price, maintenance fees, the condition of the building and the documents behind the title.
Buyers from the United States, Canada, Mexico and Europe rely on that discipline to avoid expensive mistakes.
Licensed and accountable
- Licensed real estate broker in Quintana Roo, registered with SEDETUS (matrícula 201111GC0G0AFS008000037); Playa Realtors agency license no. 1917120B0FBGMR008000735
- REALTOR®, member of the National Association of Realtors (NAR no. 61235866)
- Member of AMPI Playa del Carmen and AMPI Cancún, and a current board member of AMPI Playa del Carmen
- First generation of accredited real estate professionals recognized by AMPI Quintana Roo (2015)
- Haute Real Estate Network Top Realtor 2026
Where Karina and her team work
From offices in Playa del Carmen and Tulum, the team covers 14 destinations in Quintana Roo, including Cancún and Puerto Cancún, Playa del Carmen and Playacar, Tulum, Puerto Morelos, Akumal, Cozumel and Bacalar.
Not sure an agent is registered? Learn how to verify a real estate agent in Quintana Roo.
In your language
Karina works in Spanish, English and French, and the team also assists clients in German. Start with the buyer guide written for you:
